Hey Reader,
Wait, what?
The Flow?
On a FRIDAY?
Yep. We're switching things up around here and I'll be landing in your inbox every Friday morning with The Flow.
What is The Flow?
The Flow is a weekly newsletter that explores the intersection between building a business and wellness. It used to live on Substack, but I didn't have the capacity to keep up with building another platform so we're just gonna hang out here in Kit instead.
Over the next several months, I'm going to take you on an epic journey—one that feels like a convergence of everything I've been building across my business(es) over the past 15 years.
15 years ago, I was certified to teach yoga and few short years later, I opened my studio, originally called Surya Yoga. In between then and now, I became a certified sex coach, worked as a sex educator, quit my job, and built a service-based business that evolved from virtual assistance into online business management.
In that same stretch, I lost both of my parents, my kids graduated and moved out, I adopted 6 cats, and I've been on a journey to heal chronic pain and get reacquainted with my body after the stress of… well, all of the above.
This past year—after nearly two years of teaching exclusively online—I reopened my studio under a new name, Joyful Yoga, and have recently (like 2 weeks ago) moved it back into the original Surya Yoga space.
2026 feels like a reset.
The studio is back where it should be.
I'm feeling more and more like myself.
And I've started building an online yoga business.
I'm excited to see where this is going to go!
👆🏻 That's what we're going to be exploring together.
I'll be sharing how I'm using the methodology I teach inside The Business Cocoon—along with the same strategies and systems I build for my private clients—to grow my new yoga brand for midlife women, Yoga with Robin Joy.
My goal? To be the next Yoga with Adriene, but for midlife women. Ambitious? Ummmm… yeah. Possible? Who knows. That's what we'll find out together!
Wherever it leads, I'm determined to offer yoga, mindfulness, and practical wisdom to Gen Xers and elder millennials as we navigate our crone era together.
Let's begin!
A NOTE ABOUT THE BUSINESS ECOSYSTEM |
I developed this framework to give my clients a holistic understanding of their business. We tend to view things in silos—offers, marketing, operations—and forget that our personal well-being is at the epicentre of all of it.
The inspiration for this framework comes from the yogic mind/body system. In yoga, the mind and body are one.
Your business works the same way. You're an innate part of your body of work and what impacts you, impacts everything.
This framework helps me diagnose the core issues preventing sustainable growth so we can take meaningful action instead of more busy work.
Over the next several months, I'll be applying it to my own business in real time with one or two focus areas each week.
Want to go deeper? Check out the free course here.​
The first place I look when working with clients is the person running the business. This goes way beyond self-care. Because when you're depleted, the whole ecosystem is compromised.
When I was building the free course, it became obvious that if I audited my own business, capacity would flag as the primary constraint. So I followed my own framework and dealt with that first, even though everything in me wanted to jump straight to offers, marketing, and messaging.
Bringing the studio back home was the move that had the most impact. It gave me more practice time, room to finally work through years of accumulated training, and teaching revenue that I can reinvest into the brand instead of going toward paying rent.
What does your capacity look like right now? Where are you overextending yourself right now, and what's one thing you could change this week?
30 DAYS OF VISIBILITY + SALES |
Now that I've got significantly more capacity, I can start to focus on things like clarity and direction, messaging, and my offers.
I've decided to kick all that off with a 30 Day Sales + Visibility Challenge. You can join me here if you'd like. (I'll send you an email every day with a few simple tasks that will help you stay visible & sell your offer!)
Starting on Monday and for the next 30 days after, I'll be promoting my new free yoga membership, Yoga with Robin Joy. I'm excited to see how it goes & I'll be sure to update you next week!
Stick around to watch it unfold from the inside, or head over to my socials and experience it as my audience does.
​Instagram · TikTok · YouTube​
I'd love to hear from you!! What would you like me to focus on as I share about growing a wellness business? I welcome all feedback, questions, and thoughts! Hit reply if you want to share anything with me.
Until next week,
Robin